Connect with us

The Smilington Post

The Smilington Post

New tech gadgets gizmos hi tech There’s a strong case being made for why Apple should purchase Sonos, and it highlights a major location where Apple is falling behind (AAPL, SONO)


sunshine

New tech gadgets gizmos hi tech There’s a strong case being made for why Apple should purchase Sonos, and it highlights a major location where Apple is falling behind (AAPL, SONO)

Some analysts believe acquiring speaker maker Sonos would be a wise move for Apple since it could help the smartphone giant catch up to rivals like Amazon and Google.Apple’s Siri-enabled HomePod speaker has lagged behind alternatives, particularly Amazon’s Echo speaker, which dominates the market.But Sonos’ premium brand and emphasis on design could make it a…

New tech  gadgets  gizmos  hi tech  There’s a strong case being made for why Apple should purchase Sonos, and it highlights a major location where Apple is falling behind (AAPL, SONO)

New tech gadgets gizmos hi tech

  • Some analysts think acquiring speaker maker Sonos would be a smart move for Apple given that it could assist the smartphone giant catch up to competitors like Amazon and Google
  • Apple’s Siri-enabled HomePod speaker has lagged behind alternatives, particularly Amazon’s Echo speaker, which controls the market.
  • But Sonos’ premium brand name and focus on design might make it a good match for Apple, says an expert from D.A. Davidson.
  • Broadening into the smart home and audio markets is as important as ever for Apple as it looks for to continue offsetting slowing iPhone sales.
  • See Organisation Expert’s homepage for more stories.

Wall Street has a lot of ideas about how Apple must spend the cash on its balance sheet, and one popular suggestion appears to be the acquisition of premium speaker brand Sonos.

The move might provide Apple a much stronger existence in the connected home and high-end audio organisation, an industry in which it’s lagged behind rivals like Amazon and Google.

Tom Strength, a senior research analyst at D.A. Davidson, is the most recent analyst to posture this idea. In a new research note dated November 6, he made the case that Sonos would be a perfect acquisition target for Apple because the two business share 3 crucial similarities: they both make top quality items, both business value style, and are both viewed as being exceptional brand names.

” Simply as Fitbit fills a void for Google when it comes to healthcare-related information, getting Sonos might materially advance Apple’s linked home efforts (a location our company believe it requires improvement and where its own product, the HomePod, was a frustration),” the note read.

Strength isn’t the first to recommend that Apple get Sonos. J.P Morgan’s Samik Chatterjee also composed earlier this year that Apple must consider purchasing Sonos because doing so would “provide Apple access to high income families to play catch up with Amazon and Google in the home,” as MarketWatch reported.

New tech gadgets gizmos hi tech

new tech  gadgets  gizmos  hi tech  HomePod


Justin Sullivan/Getty Images.


New tech gadgets gizmos hi tech Barely a dent in the market

To those who have paid close attention to Apple’s item launches along with those of its rivals recently, the advantages that would originate from getting Sonos are fairly obvious. Amazon’s line of Echo speakers and its Alexa virtual assistant have actually been controling the clever speaker market, while Apple’s HomePod has actually barely made a dent in the market.

The online retail huge claims 70%of the marketplace for voice-activated in the United States, according to data from Customer Intelligence Research Study Partners published in August. Google can be found in second with 25%of the market, while Apple’s HomePod just accounted for 5%.

A previous report from Voicebot.ai and Voicify published previously in 2019 found comparable results. According to that study, Amazon’s Echo gadgets represented 61.1%of the US clever speaker market share in January 2019, while Google’s speakers accounted for 23.9%. The research study did not break out Apple’s HomePod specifically, but organized other smart speaker makers into a category called “Other,” which accounted for 15%of the marketplace during that time.

Apple’s HomePod likewise got lukewarm reviews when it was launched in 2018, mostly due to Siri’s minimal performance compared to Amazon’s Alexa and the Google Assistant. When Apple released the HomePod, it positioned the Siri-powered speaker as filling a hole in the market. While lots of voice-enabled wise speakers were excellent at reacting to voice commands and managing other wise house devices, they mostly used mediocre audio quality.

Apple saw an opportunity in the market which it sought to fill with the HomePod, which adapts to match the acoustics of the room and includes an Apple-made woofer and seven tweeters. Suffice it to say Apple paid very close attention to tweak the audio experience when it developed the HomePod.

But the HomePod was also noticeably costlier than its rivals at $350 when it debuted, and Google and Amazon have because launched speakers of their own with high-end audio. Amazon, for instance, just launched the $200 Echo Studio, a premium audio speaker loaded with bigger tweeters and woofers that supports Dolby Atmos. That could make it a lot more difficult for Apple’s HomePod to distinguish itself and get into the market.

New tech gadgets gizmos hi tech

Support The Smilington Post

Help us tell more of the stories that matter

">Buy one of our staff a latte!

new tech  gadgets  gizmos  hi tech  Sonos

A Sonos Play 1 speaker.
Jesse Grant/Getty


New tech gadgets gizmos hi tech Offsetting slowing iPhone sales

Broadening into brand-new areas like audio is more vital for Apple than ever as it looks for to balance out slowing iPhone sales. The business’s wearables, home, and accessories division– which include items like the Apple Watch, AirPods, and HomePod– had another breakout quarter in the business’s fiscal fourth quarter of2019 Earnings from that division grew to $6.5 billion, making it nearly as huge as Apple’s Mac business. That’s critical for Apple, which is trying to reduce its reliance on the iPhone.

Obtaining Sonos would bring the audio company’s portfolio of popular speakers like the Sonos One under Apple’s umbrella, expanding the iPhone giant’s lineup in a big way and providing it a strong foundation from which to develop its own future audio products. And as Specialty mentions, Sonos’ focus on hig-quality design could fit nicely within Apple, possibly giving the tech giant precisely what it needs to reach Amazon and Google.

Even if obtaining Sonos does look like a clever move for Apple, doing so will likely be met with reaction offered the growing antitrust concerns that have actually surrounded Silicon Valley in current months. Tech firms like Apple, Google, Amazon, and Facebook have actually come under increased examination in recent months over whether their size and influence is damaging innovation, and acquiring Sonos would likely even more sustain such sentiment.

Subscribe to the newsletter news

We hate SPAM and promise to keep your email address safe

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Top Stories

To Top