New tech gadgets gizmos hi tech
- Google is getting Fitbit in a $2.1 billion deal. That might provide smartwatch maker Fitbit a key benefit in areas where it’s been dragging Apple.
- In addition to providing Fitbit more reach and resources for creating new products, Google’s position as the operator behind the world’s largest smartphone platform might assist Fitbit develop better software for its watches and expand its app store.
- Such areas could be critical in assisting Fitbit reach Apple, which is presently leading the smartwatch market.
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Google is obtaining popular smartwatch maker Fitbit in a move that might potentially escalate the search giant to becoming one of the most significant gamers in the smartwatch industry.
There are still lots of questions about how the acquisition will play out that have yet to be addressed– such as whether present Fitbit products will be impacted, and how future devices will be branded. However the relocation does offer a number of benefits for Fitbit, providing the smartwatch maker a considerably bigger reach and vast resources for developing new items and services.
It also makes me hopeful that with Google’s assistance, Fitbit will have the ability to address what has been among the biggest disadvantages I’ve had with switching out my Apple Watch for one of its gadgets: software.
New tech gadgets gizmos hi tech Fitbit lacks Apple’s polish
The software application on Fitbit’s smartwatches like the Versa and Versa Light is easy to browse and appropriate enough for basic tasks, such as launching a workout or seeing texts and notifications. However it lacks the Apple Watch’s polish and elegance.
Apple has an inherent benefit in this space, being among the world’s most significant smart device makers, with 900 million iPhones in pockets around the world since the beginning of the year. And the business clearly designed watchOS, the software application that powers the Apple Watch, to look comparable to that of the iPhone.
Take notifications, for one example. The cards in the Apple Watch’s notification tray, which are accessible by taking down from the top of the screen, have a layered appearance that feels richer and more refined than Fitbit’s plain-text notifications. It’s flourishes like these– which are small, however definitely make a difference when taken together– that make the Apple Watch experience feel more premium than that of a Fitbit.
If Fitbit were to embrace Google’s WearOS software application in the future, it might possibly help Fitbit’s watches do a better job at capturing up to Apple in this regard.
New tech gadgets gizmos hi tech Designer relations are essential
But more significantly, belonging to Google could be huge for advancing Fitbit’s relationship with designers.
Fitbit’s app gallery merely has numerous apps, much of which are basic utilities made by small companies. The exception, there, are a certain handful from major brands like Starbucks, Uber, and Spotify.
But the Apple Watch has almost 20,000 watchOS apps offered in the App Store, putting it leagues ahead of Fitbit. Now that Fitbit is ending up being part of Google, owners of the enormous Google Play app store for Android, there may be a possibility that this might alter.
New tech gadgets gizmos hi tech Fitbit might capture up
Apple keeps a comfortable lead ahead of Fitbit when it concerns market share: it accounted for 46.4%of smartwatch shipments in the second quarter of 2019, compared to Fitbit’s 9.8%market share, according to Technique Analytics
However if Fitbit’s new position within Google does assist it enhance on its software application drawbacks, Fitbit might end up being an even more powerful rival to Apple. Fitbit’s devices already provide a number of benefits over the Apple Watch, even if Apple is outmatching Fitbit when it concerns market share.
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For one, Fitbit’s devices are visibly less expensive than Apple’s; its new Versa 2 expenses about $200, while the Apple Watch Series 5 costs twice as much beginning at $400
Fitbit’s smartwatches can track your sleep right out of the box, unlike the Apple Watch, which requires you to download a third-party app to do so. And among the biggest advantages that Fitbit uses is significantly longer battery life; I’ve navigated 4 or five days out of my Versa, whereas I usually need to charge my Apple Watch nighttime.
If Google does help Fitbit resolve a few of the areas in which the physical fitness company’s products have dragged Apple’s– most significantly when it concerns software application and apps– it might have a real chance at capturing up to the Apple Watch.
Which might be uneasy for Apple, thinking about the acquisition is coming at a time when sales of the Apple Watch and other wearables like AirPods are more crucial than ever for the business.
Apple has relied on item lines like its wearables (read: Apple Watch) and services (read: iCloud, App Shop, and the new Apple TV Plus) to offset decreasing iPhone sales– a strategy that’s relatively been working up until now. The business’s earnings for the 4th quarter of 2019 was the greatest it has ever been for that period of the year, and Apple mostly attributed that turning point to growth across its wearables and services businesses.
It’s uncertain exactly what this acquisition indicates for the future of Fitbit and Google’s ambitions in wearables. However it definitely appears like Fitbit is poised to grow, which could eventually present a threat to the dominance of the Apple Watch.
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