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- At Service Insider Intelligence, our objective is to bring you the most crucial insights, data and analysis from the digital world. So when we stumble upon outstanding research from our partners that we believe our audience can benefit from, we like to make sure you find out about it.
- That’s why we’re providing you a preview of eMarketer’s report: Affluents in France, Germany and the UK.
- You can acquire and download the full report here
Customers at the greater end of the socioeconomic scale in France, Germany and the UK tend to overindex for digital engagement, yet they are also devoted to TV and other standard media. Affluents’ expectations make them a tough target for brand online marketers, though.
eMarketer has put together the Affluents in France, Germany and the UK report to look at the digital and offline habits of upscale customers in Western Europe’s three biggest markets, and the method the age profile of this cohort is changing. The report also checks out affluents’ expectations relative to brand names.
Subjects discussed in this report include:
- Getting a deal with on the many flavors of wealthy
- Marketing to affluents
Specifying abundance is complicated, particularly when the UK, France, and Germany utilize varying requirements to determine socioeconomic status. And naturally the “mass affluent” are rather different from the really rich. However, there are numerous common behaviors across the wealthy spectrum.
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Predictably, affluent customers are most likely than lower-income people to have a high-speed web connection in the house– or indeed more than one connection– and to use advanced digital devices such as mobile phones and tablets. As a group, the upscale are most likely to have multiple web-enabled devices and also tend to invest more time online.
Many individuals with considerable non reusable earnings are early adopters of brand-new gadgets and technologies. From smart speakers to smart cars to the sharing economy, this is a cohort that’s well-engaged with leading-edge tech and services.
Standard media such as TV, radio, and print remain really popular amongst affluent customers, though. After all, numerous affluents are older adults taking pleasure in the fruits of a life time earning and/or saving.
Lastly, older individuals might have dominated the affluent group for several years, however Generations X, Y, and Z are already transforming the landscape for high-end brand names and services. These consumers typically have little interest in the history of brands; they prefer brands to use unforgettable experiences, as well as social status.
Want to find out more about marketing to Western Europe’s a lot of wealthy consumers?
New tech gadgets gizmos hi tech >> Purchase and download the complete report here.
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